Advertisers - Advertise on Heart 104.9 FM - Cape Town's Beat
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On The Couch sports show with Tapfuma Makina and Flapper

09:00 - 10:00

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Heart Top 40 Chart with Paul Playdon

10:00 - 14:00

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The biggest chart show in Cape Town and Fringe is a super-slick show showcase of the station’s music architecture. It actively supports audience preferences and highlights new songs about to break into the market.

Frequencies:

88.1FM Overberg | 88.8FM Overstrand | 102.7FM Drakenstein | 104.9FM Cape Town | 106.3FM West Coast & Swartland




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Contact Us

Telephone 021 406 8900
Email heartsales@heartfm.co.za
Address 2nd Floor, Media Quarter, Greenpoint, 8051

Why Use Radio:

  • Targeted Marketing

    Through radio, advertisers can talk selectively to the groups they’re targeting. Radio stations have research available that tells you exactly what type of people are listening at any given moment of the day – you can plan the use of your advertising budget to get the best possible Return on Investment.
  • Radio Reaches Audiences at Relevant Times and Places

    Most radio listeners are engaged in another activity, meaning that advertisers can reach listeners at key “touchpoints”. Research shows that advertising, relevant to a listener’s other activity is over 60% more likely to be recalled.
  • Very Low Ad Avoidance

    Radio has the lowest level of ad avoidance (rivalled only by cinema). People rarely switch stations during ad breaks - or wait for that time to rush off to make coffee, stir the pot, or do anything other than pay attention.
  • The “Intimate” Medium

    Listeners use radio for external reasons, leading them to see radio as a kind of “friend” – a valuable context for an advertiser to appear in.
  • The Happy Medium

    When compared with online or TV engagement, radio makes people feel most happy and energised*. Radio’s mood-boosting editorial effect extends into the ad-break, generating 30% higher levels of positive engagement with the ad.

Source: RAB UK; *Sparkler Research “Happiness” Study, 2011
 

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Heart Cape Town Music Festival